Let them set your prices

What if you did just that? You let your customers determine your value. Do you think it would work? Would they pay you more than what you’d set as a fee or would you constantly be undercut?

What do you suppose this pricing strategy would say to your clients? Is it a message you want to send?

One of my resolutions for ’07 is to try this with at least one client. I’ll let you know how it works.

Want to read some more interesting thinking about pricing. Check out Mike McLaughlin‘s Guerrilla Consulting’s pricing section.