Want to create an Apple-sized buzz?

Despite my frustrations about how Apple announced the iPhone or how they mishandled iPod Mondays, I do love the brand. I love what it stands for and, in general, how they communicate.

Inc.com did a very nice little slide show, How to Generate Buzz like Apple. Unfortunately, they don’t give me any way to add the code so you can watch it here…or a URL I can share.

So, I did the next best thing. The screen shots are worth the scroll. I promise. Don’t just read the headlines…some marketing greats are quoted in the body copy as well.

Kudos to creators Leslie Taylor and Erika Schneider. If anyone finds a better way to show this (I checked to see if it was on YouTube) let me know and I’ll update!