We watch differently. We will advertise differently.

A recent study released by The IBM Institute for Business Value suggests that thanks to DVRs, we are actually watching MORE television.  But fewer ads.

As DVRs and other technology allow us to skip over the :30 spot — you have to know that advertisers will find a new way.

What do you think that new way will be?  Read more about the study and its implications in my post over at Marketing Profs Daily Fix.