Where is your customer’s watering hole?

You're on a photo safari. You want to get a great shot of the elusive white tiger. Where do you go?

How about where the tigers hang out? Where is their watering hole? Odds are pretty good that if you hang out where the tigers hang out — you'll get that shot.

The same is true of your customers. Want to have access to them? Go where they go. Walk their walk. Talk their talk.

By hanging out at your customer's watering hole, they become a person you're having a conversation with, not a crowd you are shouting at.

Where do your customers gather? What are you doing to make sure you're there too?