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A business cannot remain stagnant for long. You either grow or you wither up and die. Now remember that grow doesn’t necessarily mean you get bigger. Maybe you just get more efficient and more profitable. But somewhere, there needs to be growth.
Bob Bloom (former US Chairman and CEO of Publicis Worldwide) has created a free e-book called Bloom on Growth. In the e-book, he’s pulled some money quotes out of his new book, The Inside Advantage, which will be available in early November.
Here’s my favorite. Probably because I’ve been preaching this for eons.
“You can deliberately influence your customer’s entire experience with your firm or you can simply let it happen.”
We all know this is true. We feel it when we walk into an Apple Store or fly Southwest. So why do you think most businesses do not do this for their own business?
- Is it too hard?
- Too expensive?
- Too time consuming?
- Do they not know how?
What do you think?
Related posts:
~ A guidebook to reinventing the customer experience
~ Brandingwire: The coffee shop
~ Knock down the barriers