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84,000 screaming fans a la a rock concert. An estimated 40+ million watching at home. On the 45th anniversary of Dr. King’s historic "I have a dream" speech.
The stage was set for magic.
Barack’s acceptance speech last night was clearly one of the most important of his entire career.
It was his change to communicate and solidify his brand. This wasn’t the night for getting into the nitty gritty. This was the night for a Steve Jobs "get the crowd pumped, make them laugh/make them cry" sort of speech.
It was a brand builder’s dream.
So how did he do from a pure brand/marketing perspective? That was the question posed to six of us (CK, Ann Handley, Cam Beck, Alan Wolk, Stephen Denny, and me) over at Marketing Profs Daily Fix. We had to (in 200 words or less) critique the speech based on message, brand delivery and relevance. We also had to give a 0-5 star rating.
Mr. Obama got everywhere from a 0 to a 5 from the six of us.
Here’s a snippet of my comments:
Clearly Obama did not get the memo. Of all the speeches he will ever give – this one wasn’t about politicking – this one needed to be about creating the vision, the dream. This was the night to ignite our passion for his brand promise of change and hope.
Come read what everyone had to say and then weigh in with your opinion!