When does 237 = 15,000?

Image by andrewodom via Take 237 generous authors. Cull them from 15 different countries. Add in 8 topics of discussion and what do you get? Hopefully, $15,000. But for sure, you get…

Age of Conversation 2. Why don’t they get it?

After a very long process, the hardback, paperback and e-book versions of Age of Conversation 2 are on sale, starting today.

As many of you will recall, Gavin Heaton and I got a wild hair in the spring of 2007 and solicited 103 authors to help us create the first book, Age of Conversation.

With that book, we were able to raise over $14,000 for Variety, the Children’s Charity. Surely, with twice as many authors, we can top the $15,000 mark. I’m hoping for $20,000 – truth be told.

Each author contributed a single page chapter and wrestled with topics like:

Manifestos
Keeping Secrets in the Age of Conversation
Moving from Conversation to Action?
The Accidental Marketer
A New Brand of Creative
My Marketing Tragedy
Business Model Evolution
Life in the Conversation Lane

Put it all together and you have insights from social media pros, traditional agency veterans, authors, ministers, directors of marcom, artists, PR experts, non-profit directors and many others in between.

The book will make you think, shake your head and on occasion, laugh. It will also mean that you helped us raise money for a very worthy charity that cares for the world’s children.

As my friend (and one of the authors) John Rosen succinctly said…Buy this book. Period.

Here’s a complete list of our gracious authors.