You can put a dash of brand just about anywhere

There's nothing less interesting or more standard than a bar code, right?  Not according to the people at Design Barcode, where the status quo is anything but!

Check out these jazzed up bar codes. (click on the images to see a full-size image in a pop up window)

Lest you think this is a new idea, apparently Rick Tharp was doing it (see his version) way back in 1986. 

(Hat tips to Beverly Koehn and Beth Wampler for sharing this Fast Company article on the bar code designs)