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The world has changed. Things are different. This is the new normal. This ain’t your grandaddy’s marketing.
We can say it a million ways but some folks just aren’t going to get it. Or at least not yet.
With the tools out there, the connections that can be made and the audience’s diminishing tolerance for being shouted at — there are many things we need to do differently. Including finding a job.
Check out this slideshare (PPT) presentation that Lorenzo Galbiati sent me as he embarks on a job hunt. (Email him here if you want to chat about career possibilities)
Imagine you need to hire someone. You get a standard paper resume and this PPT. You can only interview one candidate — who would you choose?
We need to re-think everything and there are plenty of sacred cows that need to be done away with. If someone ever says to you — this is how it has to be done or this is the standard — ask more questions, think beyond the “usual” and remember that the world has changed.
The last thing you want to demonstrate is that you haven’t been keeping up.
Can’t see the PPT? Click here to view over at www.slideshare.net
