Could you be a super hero?

We’ve talked quite a bit about branding and the importance of your employees intellectually and emotionally understanding and embracing your organization’s brand.

Part of your brand is without a doubt, how you expect your employees to make decisions, treat clients and conduct themselves with each other. It helps define how you hire, promote, reward and even fire those employees who do or do not live up to that expectation.

We’ve all seen the employee manual version…"We hold these values to be of the highest esteem — integrity, loyalty and a great work ethic."

Blech.

Nothing wrong with the sentiments, but the presentation makes it feel like it could apply to any company. So how do you make it meaningful, tangible and not sound like HR jargon?

Well, at McLellan Marketing Group part of our brand is that we work hard to be our client’s heroes. To that end, we have created the MMG Hero. ( Download MMGhero.pdf )

He is our very tangible way of setting the bar internally. We use it to hold each other accountable, to high five each other for really being a hero and to brainwash the new employees, so they clearly understand the standard we’ve set in the marketplace.

Maybe being a super hero doesn’t fit your brand. But the idea of personalizing your expectations sure should. Maybe it’s a country song. Or an epic poem. Or a letter from a customer who sums up their experience. How could you create a memorable, meaningful way to set the bar for your team?

If you don’t think you are quite up to MMG Hero status but would like to see what kind of super hero you might be, take this quiz.