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At MMG, we’re often heard saying “just because you can, doesn’t mean you should.” This applies to many things but it seems to come up most when we’re talking about design.
- Just because you can use 12 fonts on one piece doesn’t mean you should
- Just because you can auto tweet every 5 minutes doesn’t mean you should
- Just because you can make your logo spin and catch fire on your website doesn’t mean you should
- And so on….
Which is why this direct mail piece I received caught my attention. It’s a perfect example of this axiom. Check out the short video demo.
[youtube]http://www.youtube.com/watch?v=6hhVCmRrtsw[/youtube]
How about you? Are there places in your marketing plan that perhaps you’ve crossed the line a little? Are you guilty of doing more just because you can?
I see this a lot when a business owner tries to DIY their marketing. They just aren’t quite sure where the line should be drawn. Remember in most things — simple and clean will beat complicated any day.
