|
|
When you are absolute in the treatment of your logo so that it becomes embedded in the minds of your consumers — then you earn the freedom to have some fun.
The best part — modifying your logo like this actually reinforces your brand.
So….how consistent are you with your logo? Have you earned this reward?
Related posts:
Consistency – vital or overrated?
Close your eyes and say no
Thinking of using a globe in your logo?