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A couple days ago, I shared with you the first installment of Harry Beckwith’s 40 conclusions about what motivates people. I said, if you liked it I would share more. Well, you sure liked it (I knew you were smart!) so here’s a few more.
Remember, to sign up for Beckwith’s newsletter Invisible Ink (subscribe here) so you don’t miss any more of his observations.
- Never take seriously what people say they think, because people are never sure. Trust only action.
- The more similar two things appear, the more important their tiny differences. Accentuate the trivial.
- Your most valuable salesperson is the person who answers your phones.
- You must improve constantly, because people’s expectations rise constantly.
- People don’t care how good you are. They care how good you can make them.
- The best companies don’t make the fewest mistakes; they make the best corrections.
- You cannot convince someone you have a superior product at a low price. Make up your mind.
- We call them "premium prices" because a higher price represents insurance that your product will perform.
- Despite all the warnings, all people judge books by their covers.
- People hear what they see; you must communicate visually.
- The more complex our society becomes, the more valuable your brand becomes.
So what do you think? Ring true for you? Had you forgotten some of these truths?
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