What’s next? Pink planes?

As you  may have read in this weekend’s US Today, American Airlines has launched a gender-specific are of its website, aimed at women.

Here’s what they say on the home page of this female-focused site.  " Welcome to American Airlines AA.com/women – the airline industry’s first web page dedicated to women who travel. This web page is about you – our valued customer. We’ve listened to women and recognized the need to provide additional information tailored to your business and pleasure travel needs and lifestyle. We also invite you to share insights, travel tips and stories by submitting them to wehearyou@aa.com."

I don’t get it.  Of the 18 hot links on the home page, only 2 of them seem women-specific.  One is girlfriend getaways and the other is the safety tab.  Couldn’t both of those have existed on the core page?

I guess this remind me of my pink tools post.  I am let wondering why and as a man, wondering if women aren’t insulted by being segregated out when really travel is a humbling equalizer for all of us.

What do you think?  Good idea or bad?  If you were in charge of this web presence — how would you actually make it valuable to women?