Books

Top 5 books every marketer should read

September 24, 2013

I don’t believe you can be successful if you don’t keep ingesting new ideas, information and stories.  As you know, I’m a big reader and try to get through a book a week to keep my brain’s juices cooking.

For a recent presentation, I was asked to provide my all time top 5 books every marketer should read.  I thought you might find it valuable as well.

In no particular order — here are the books that you need to own, read and re-read.

The top 5 books every marketer should read

Jay Baer’s Youtility (Click here to buy on Amazon*) offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Content Rules (click to buy it on Amazon*) by Ann Handley and C.C. Chapman. Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a “voice,” including organizations and their customers.

So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about.

Keeping up with the Quants (Click to buy on Amazon*) by Thomas Davenport.  Not normally my type of book but when in Rome…. welcome to the age of data. No matter your interests, your industry, or the type of organization you work for —your world is awash with data.

As a successful manager today, you must be able to make sense of all this information. You need to be conversant with analytical terminology and methods and able to work with quantitative information. This book promises to become your “quantitative literacy” guide—helping you develop the analytical skills you need right now in order to summarize data, find the meaning in it, and extract its value.

Harry Beckwith‘s Selling the Invisible. (Click here to buy on Amazon*) It may be almost 15 years old, but it’s still right on the money and a brilliant read.

In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales.

Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you’re at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.

Joe Calloway’s Becoming a Category of One (Click to buy on Amazon*) reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.

Whether you run a multinational corporation or a two-person start-up company, the lessons you’ll find here apply to any business.

And because I believe there’s always another great book to discover…a bonus book or two.

Dan Ariely’s Predictably Irrational (click here to buy on Amazon*) draws on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money.

According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation and consumer choice, as well as economic and educational policy.

And…not specifically a book for marketers — a book for leaders.  This is one of my all time favorites.  Steve Farber’s Radical Leap Re-energized.  (Click here to buy on Amazon*) The Radical Leap Re-Energized is an expansion and revitalization of The Radical Leap, which was named as one of the 100 Best Business Books of All Time by Covert and Sattersten.

It’s a novel told in Steve Farber’s humorous, poignant, and original voice that takes the reader on a deep exploration of the qualities and practices of real, or Extreme Leadership, and how to apply them in daily life. Part One, The Radical Leap, explores the leadership elements of Love, Energy, Audacity, and Proof; Part Two, The Radical Edge, takes the discussion deeper into innovation, personal clarity and guidelines for changing the world. It sets a new standard for what it means to really lead in today’s business world and beyond.

Now get reading!

 *All of these are affiliate links.

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Promote Yourself

September 5, 2013

When I first heard the title of Dan Schawbel‘s new book — Promote Yourself (The actual full title is Promote Yourself: The New Rules for Career Success) I thought, uh oh…another how to use social media to get in the spotlight book. But knowing Dan, I should have known better.

Instead of a re-tread on an already tired topic, Dan’s very fresh message is “Hey Millennial — the future is yours if you want it — but don’t think it’s going to get handed to you.” He then outlines how these young professionals need to take charge of their career and make sure “the future has your name on it.”

He encourages his readers (and honestly while his advice is aimed at those born between 1982 – 1993, it’s perfectly applicable to professionals of all ages) to rely on a mix of technical, interpersonal and social media skills. He suggests, and I believe he’s correct, that it’s the hard skills that will get you the job but the soft or interpersonal skills that will get you the promotion.

He says “Hard skills are what will help you navigate the technical elements of your job, but it’s soft skills that will enable you to move ahead.”

Keep in mind that in today’s corporate world, company culture and company ethics are getting more and more important. Skills like being a good communicator, trustworthy and empathetic matter. Especially when sizing up candidates for a possible promotion. When everyone you’re competing with has the same hard skills are you do — how are you going to stand out?

Dan offers up six rules of self promotion that everyone should jot down:

• Make yourself worth being talked about
• Be well-known for one specific thing
• Take responsibility
• Find ways to expand your role
• Make others look good – especially your manager
• Get some evangelists

I am hardly a millennial. And I’ve been in the workplace for a very long time and at this point, I’m the only one who can promote me. But Dan’s book had some great reminders for me too. Whether you’re 20 or been on the job for 20 years — this is a worthwhile read. (click here to buy the book on Amazon*)

As I always try to do — I asked Dan my book author questions and here’s what he had to say:

If you had to describe the content of your book in a single sentence (no run ons) what would it be?

A book that pushes people to be accountable for their own careers and take charge of their lives.

What one book that you’ve read do you wish you could claim as your own?

Give and Take: A Revolutionary Approach to Success by Adam M. Grant.

In your opinion, what is the one trait that all uber successful business people possess?

They are willing to put the effort every single day in order to turn their dreams into reality.

What’s the biggest business mistake you’ve ever made and what did you learn from it?

The biggest mistake I’ve made was that I rushed into trying to get a second book deal after the first one came out. I learned that I need to be more patient and to not only think bigger, but take the time to make something even more successful before I jump into a new project.

Why did you have to write this book?  What truth or insight was missing from the human consciousness — that you’ve now answered?

The question I answered in this book is “how do I get ahead at work?” When I started writing it, the idea was it would contain the feedback that employees didn’t receive at work, straight from the managers who have the power to promote them or not.

After someone is done reading your book — what do you hope they do as a result?

I hope they take at least one recommendation in the book and act on it. It would be great to see a revival of work ethic out there and for more people to take risks in their careers.

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Useful = today’s marketing secret

September 3, 2013

Let’s look at the reality:

• Fragmented media choices
• Permission-based media on the rise
• Ability to filter, skip, ignore irrelevant advertising
• Nothing beats word of mouth
• A jaded, cynical consumer
• Consumers tuning out, taking over and talking loudly about brands

That mountain of challenges is what faces marketers every single day.  So how in the world do we earn their attention, their dollars and even tougher — their loyalty?

Author, consultant and tequila loving Jay Baer believes he has the answer and outlines it in his book Youtility: Why Smart Marketing is about Help Not Hype.*  (I have 9 copies to give away — read to the end to find out how you can win!)

Jay’s premise is simple enough. If brands focus on being helpful, consumers will be drawn to them and when they’re ready to buy, that brand will have already earned the consumer’s trust — so they’re more likely to also give you their money.

Jay calls this friend-of-mine awareness (as opposed to top of mind awareness) and argues that in a congested, time starved world – if you want to keep earning market share, you need this level of connection with both customers and prospects.

The book is packed with stories, examples and very pragmatic ideas that any business — big, small, consumer or business focused — can implement.  It’s one of my favorites for 2013 — and a book you should definitely read. (Click here to order it from Amazon*)

I asked Jay a few questions about the book.  Here’s what he had to say:

If you had to describe the content of your book in a single sentence (no run ons) what would it be?  

If you sell something, you make a customer today. If you help someone, you can create a customer for life. 

What one book that you’ve read do you wish you could claim as your own?

Different: Escaping the Competitive Herd by YoungMe Moon, and anything by Bill Bryson.

In your opinion, what is the one trait that all uber successful business people possess?

A true understanding of customer needs.

What’s the biggest business mistake you’ve ever made and what did you learn from it?

I botched a 1031 real estate exchange eight years ago, costing myself a ton of money. I learned to trust experts that you hire, but always follow up.

Why did you have to write this book?  What truth or insight was missing from the human consciousness — that you’ve now answered?

2 reasons. I wrote their book as a reaction to the landslide of punditry that prescribes “make your company amazing” as a strategic approach. Also, I wanted to give people a thoughtful scaffolding for why and how they should be creating content.

After someone is done reading your book — what do you hope they do as a result?

First, begin to understand how your company can insert itself gracefully into the lives of customers and prospects by being useful. Second (or maybe first), tell 3 friends to buy the book! 

Okay — the book is awesome and you should read it.  And 9 of you will get to read it for free.  Winning a copy is simple.  Leave a comment on this post and I’ll use the randomizer at random.org to pick the lucky readers!

 

*affiliate link

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Is your marketing making you a rock star?

May 31, 2013

Mack Collier has hit a home run with his book Think Like A Rock Star* and I really want all of you to get his message.

As consumers get more jaded by traditional advertising and marketing that interrupts rather than connects — this book serves up the answer.

Why not be so good, create so much goodwill and treat your best customers like the super stars they are — all so you can unleash the word of mouth power of those best customers? We know that there’s nothing more influential than word of mouth and that an endorsement from a trusted friend/source absolutely influences buying decisions. So who wouldn’t want more of that for their business?

Author Mack Collier has studied how some of the world’s best entertainers have inspired their fans to help grow their fan base, sell concert tickets and CDs/downloads and in general — create buzz that elevates the star’s status and earning potential.

One of the reasons this is such a smart read is because it puts the marketing emphasis where it belongs — on existing customers (and even more so…. super engaged existing customers) rather than chasing prospects. Mack outlines many ways that rock stars connect with their fans, show their genuine gratitude and appreciation to their fans and inviting those fans to be their biggest advocates and evangelists.

You’ll get all kinds of ideas of how you can make your business a rock star too. Your best customers will be as ready to give you a standing ovation as the examples in the book. One of the features of the book you’ll find incredibly valuable is the Backstage Passes. These informational call out boxes give you very specific ways you can apply the examples to your own business. Like a little recipe card — they’ll guide you step by step.

I highly recommend this book (click to buy on Amazon*)and the concepts in it. Mack models his theories well — read the book and become one of his fans!

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Persuasive storytelling is centuries old

November 7, 2012

Let me tell you a little story.  I promise — we’ll close the circle with some marketing insights but I need to set the stage.

Back when I launched my blog in ’06, I met Todd Andrlik about the time he was creating what would eventually become the AdAge Power 150 index of marketing blogs.  Todd participated in the first Age of Conversation book and was a part of the Blogger Social weekend in New York City where about 100 of us early adopters to marketing blogging gathered just to hang out.

As a thank you for being a part of the organizers for that weekend, Todd gave me a very special gift that told me a great deal about him.  It was a collectible version of a front page from a very old newspaper – the kind Todd had been collecting for years. Until then, I’d had no idea that Todd was an avid collector of old newspapers and in fact, he owns one of the most significant collections of American Revolution era newspapers in existence (Some of his collection is actually housed in the Library of Congress!).  He’s considered one of the nation’s leading authorities on 18th century newspapers.

Todd’s new book Reporting the Revolutionary War: Before it was History, it was News (click to buy*) was just released and it is stunning in both it’s eye-opening content and it’s eye pleasing presentation.  It has the appearance of a beautiful coffee table book — with remarkable photos of some of the most historic front pages in United State’s history.

But the book then combines these newspaper accounts with essays from 37 historians and American revolutionary experts to take us from the Boston Tea Party all the way to Independence, introducing us to incredible stories, characters and plot twists in the story of the US’ fight for freedom. What’s so cool about this book is that the experts talk about how the newspaper accounts impacted each stage of the revolution.

Todd has also built (as you might imagine) an online companion to the book at BeforeHistory.com, so interested readers, teachers and others can learn even more.

I will tell you — this is not the sort of book I normally read. But I couldn’t put it down.  The storytelling was that riveting.  That’s where you come in.  As i was reading the book, I realized it was an incredible primer on how to tell compelling stories.  Not only did I learn a lot about the Revolutionary War, but here were some takeaways for all marketers.

Bring your characters to life by making them three dimentional: One benefit of telling stories about real people is that they’re not flat.  They have dimensions, good and bad qualities, failings and virtues.  Stories are much more believable when the characters are genuine.  And today’s jaded audiences find “too good to be true” characters much less compelling.

Remind us of the greater good: Part of what made Todd’s book so exciting was that even though I knew how the fight ended, I found myself rooting for those who were truly fighting for the greater good. Many times in our marketing efforts — we get too granular and we forget to take a step back and talk about the bigger picture.  Be sure to remind your audience why what you sell matters and how you can help them in their quest to be significant.

Blending facts and emotions builds credibility:  Emotion is what triggers our hunger to buy but facts support the decision. The best storytelling marketing combines the two. Part of what made the content in Reporting the Revolutionary War so sticky was because the newspaper accounts and quotes from the stories documented that it wasn’t just fluff.

I don’t expect that most of us are creating marketing materials that would qualify as coffee table worthy but that doesn’t mean we can’t take a few lessons from a book that belongs on everyone’s coffee table.

A huge congrats to Todd on producing such a fantastic book and a reminder to all of you that despite all the hype around the word storytelling — it’s actually an ancient art that all of us can use to help connect the right people to the products and services we sell.

 

 

 

 

 

 

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Are you Marketing Smart

October 17, 2012

Marketing Smart by my friend John Gumas from Gumas Advertising is a collection of proven strategies and tips to help you take on your competitors and win!

The book is straight-forward, pragmatic and actionable! Be prepared to dog-ear, highlight and nod your head as you read.  You know I don’t love books that tell you what you need to do but don’t tell you how to do it. No worries with this book — every page is a how to primer!

Marketing Smart is written specifically for those professionals who are creating marketing strategies/tactics for Challenger brands — fighting against a bigger competitor who is likely to outspend them every time.

John’s got tons of practical counsel on how those Davids can take their Goliaths and win.

As you know, I like to ask the authors a few questions when I’m reviewing their book.  Here’s what John had to say about Marketing Smart.

If you had to describe the content of your book in a single sentence (no run ons) what would it be?
Proven marketing strategies and tips designed to help Challenger Brands maximize their promotional efforts so they take on their larger competitors and win!

What one book that you’ve read do you wish you could claim as your own?
The 7 Habits of Highly Effective People

In your opinion, what is the one trait that all uber successful business people possess?
Drive

What’s the biggest business mistake you’ve ever made and what did you learn from it?
Recognizing opportunity. It only knocks once, so I now make sure I analyze everything as that potential big opportunity.

Why did you have to write this book? What truth or insight was missing from the human consciousness — that you’ve now answered?
I felt there was a real need to write a marketing book designed specifically for Challenger Brands. I wanted to provide proven and practical advise in a step by step format that they should put into use immediately.

After someone is done reading your book — what do you hope they do as a result?
They understand what being a Challenger Brand really means and they learn the strategies needed to be a successful Challenger Brand Marketer. And as a result, they’ll refer back to Marketing Smart for real answers and “how to advice” for years to come.

Ready to take on your Goliath?  Get your copy of Marketing Smarts here.

 

 

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Rules of the Hunt – do you know what they are?

September 3, 2012

There’s a new book called Rules of the Hunt* that is unlike many of the business books on the shelf today.  No witty parables, no acronyms for an overarching belief, in fact it’s absolutely void of anything trendy or theoretical. Instead, this book is just down to earth and friendly advice like you might expect from a trusted mentor.

Did you ever have that one teacher, uncle or boss who you could just sit and listen to for hours?  That’s how I felt about this book — like I was learning from someone I could trust.

The author, Michael Dalton Johnson, shares a lifetime of learning and earning. Along with his practical business insights and observations, Johnson shares some powerful leadership rules that I suspect you’ll use more than once.

I had the chance to ask the author the same questions I enjoy asking all the authors and here’s what he had to say:

If you had to describe the content of your book in a single sentence (no run ons) what would it be?

An old dog’s advice to improve one’s business game.

What one book that you’ve read do you wish you could claim as your own?

There really are none.

In your opinion, what is the one trait that all uber successful business people possess?

I think they all share a real love of the game. There is an abiding excitement and sense of adventure that comes with business success. I doubt you would ever hear one say, “I hate what I do.”

What’s the biggest business mistake you’ve ever made and what did you learn from it?

By far the biggest mistake I’ve made was selling a business prematurely. Back in the nineties, about a year before the Internet boom, I was a partner in a small technical publishing and marketing firm. The champagne corks were popping when we sold it for several million dollars.

About a year later, when the Internet gold rush was in full swing, a like sized competitor sold their business to a fortune 1000 company for 70 million.

The lesson, of course, is to not sell a soon to be appreciating asset. We could have probably seen the Internet investment frenzy coming had we bothered to get quality research on business and investment trends. We never even thought of it.

Why did you have to write this book? What truth or insight was missing from the human consciousness — that you’ve now answered?

My motive was not as lofty as adding to the human consciousness. I have witnessed, and continue to witness, business people making easily avoidable errors. I see many that are doing just so-so and others missing big opportunities, losing money and destroying their health. I wrote this book to give them small advantages to play a better and more rewarding business game.

After someone is done reading your book — what do you hope they do as a result?

I would hope they reflect for a moment on the author’s soaring genius and then start enthusiastically recommending the book to friends, family and strangers at Starbuck’s.

Seriously, I hope the reader will simply remember and use these rules.

 

Note: If you purchase the book on Amazon (see the * affiliate link above or click here) and then go to the Rules of the Hunt website (click here) you can get a bunch of extras from other authors like Zig Ziglar, Jeffrey Gitomer,  and Bob Bly.

 

 

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Marketing in the Round (is your marketing a 360° effort?)

July 13, 2012

You know those people who modify who they are, based on who’s around or where they are? They behave one way at work, one way on Friday nights and another way on Sunday mornings. I think it’s difficult to trust people who don’t live one, integrated life.

We react the same way to brands and companies. Part of what creates a sense of trust for us as consumers is consistent, integrated behavior.

That’s why I’m recommending you check out a book called Marketing in the Round by Geoff Livingston and Gini Dietrich. (click here to buy*)

It’s not about social media. Or new (or old) media. It’s media agnostic. No matter what media you use (and you should use several) it’s about weaving them together so they are all stronger.

I got a chance to ask author Geoff Livingston a few questions and think his answers will give you a good sense of what the book might offer you and why I think it’s a must read.

If you had to describe the content of your book in a single sentence (no run ons) what would it be?

GL: Somewhat conservative methods to approach integrated multichannel marketing in the digital era.

What one book that you’ve read do you wish you could claim as your own?

GL: Oh man, if I could only claim From Good to Great as my own!

In your opinion, what is the one trait that all uber successful business people possess?

GL: Tenacity. We all face trials and failure, but successful people in all walks of life get up and move forward. Successful business people usually find a new way or approach to make their original idea work.

What’s the biggest business mistake you’ve ever made and what did you learn from it?

GL: Naming my company after myself. I think Livingston Communications had the right premise – social media boutique – at the right time 2006-9, but was limited by its ties to me. I could not sell accounts and have other people service them very easily. Also, it was harder to attract top senior talent.

If I was smarter, I would have insisted on a different name that would have made scaling easier. I have learned this lesson in other ways since then, too. I’ll never build a multi-person business again that revolves solely around a singular personality.

Why did you have to write this book? What truth or insight was missing from the human consciousness — that you’ve now answered?

GL: I don’t know if my co-author Gini Dietrich and I made a difference in the human consciousness, but I do think we restored some basic integrated marketing values to the general conversation.

Social media dominates marketing publishing titles for past five years to the point that the sector has grown myopic. Ask most CMOs which tactics are driving ROI, and almost all of them will say direct marketing, not social media.

It’s not that social media is a bad thing. Fractured interactive media have produced these very important eddies of conversations for businesses. At the same time, no one person I know consumes only social media.

We need a more holistic picture. I think this book has redirected the conversation in some ways towards that comprehensive view.

After someone is done reading your book — what do you hope they do as a result?

Step back and think from the stakeholder’s perspective. And if they do, they may use the same marketing tactics, but they should be more inclined to make them work together to better serve people.

 

 

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Age of Conversation 4 — want to be one of our authors?

June 28, 2012

We know… it’s crazy. But Gavin and I are ready to do it again. This time, we’d like Age of Conversation to take on a much more personal tone… how is social media impacting you, your work, your family and your view on life? Your chapter might be as elaborate as a real case study or it might be as simple as your best time saving trick. But it’s about you and how you “do” social.

This time, we’re doing both one and two page chapters. (see below)

Here are the sections for the book:

ONE PAGE CHAPTERS

One page chapters are grouped into “sections” to provide a sense of cohesion to the topics covered. (One page = 400 words or so) This year’s sections are:

Secrets – what is a secret, what is your secret and what are the limits of privacy in the Age of Conversation?
Transparency – what does it mean for a business to be transparent? How do you go about making your brand or business transparent? And what happens if transparency fails?
Authenticity – what does it mean to humanize a brand? What happens when business gets personal and how does so-called “authenticity” impact you on a personal and professional level?
Unexpected Consequences – anything from a painful lesson learned to an unexpected cross the globe friendship. Share your journey in this Age of Conversation
How Do I … – share your tips and tricks on social media. What do you do well and how do you achieve the outcomes you want?

CASE STUDIES – TWO PAGE CHAPTERS

We’d love to have your case studies. (Two pages = 750 words or so) They need to be projects that you have worked on or have been responsible for. You must include measurable results of some sort. We’re not going to get into the whole ROI discussion…but you need to show how it played out. Please don’t propose case studies based on other people’s work.

Want to join in on the adventure with us? We’d love to have you with us!

To sign up —  https://docs.google.com/spreadsheet/viewform?fromEmail=true&formkey=dGhydDdoTmVtZXFLT3V0YzY2ampDUlE6MQ

We’ll be closing the sign ups pretty quickly so if you’re serious about writing a chapter — sign up soon!

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How winning works

June 20, 2012

I know a lot of tough people but Robyn Benincasa has to be one of the toughest.

She’s a member of the only all-female firefighting crew in the country and when she’s not saving people’s lives, she is a world champion adventure racer, a Guinness world record kayaker.  Oh yeah, and she started a non-profit called Project Athena, which helps women who have survived a medical challenge like cancer by taking them on a dream adventure (like climbing a mountain) as part of their recovery.

Robyn is a remarkable human being.  She’s also an incredible leader and knows how to win – and what is worth fighting for.  So I was thrilled that she captured her expertise in a book that outlines how each of us can climb to new levels of professional and personal success.  In her book, How Winning Works, (click here to buy*) she shares the eight essential elements of teamwork that she believes is responsible for her own successful and fulfilling life.

Here are Robyn’s eight elements of winning and teamwork:

Total commitment:  There are four P’s of commitment – preparation, planning, purpose and perseverance.

Empathy and awareness:  Do you care about your teammates as much as you care about yourself?  Can you truly put yourself in someone else’s shoes so you know what they need from you?

Adversity management:  Something is going to go wrong.  That’s a given.  How do you deal with things when something goes awry?  Winning at business and in life is really recognizing that the road ahead is filled with problems to solve and is never going to be the easy straightaway you’d hoped for.  How you deal with those setbacks, frustrations, surprises and challenges will determine if you win.

Mutual respect: On any winning team, there’s a high level of mutual trust, respect and loyalty.   You have to be able to recognize what each person contributes and celebrate that at the same time you’re minimizing the elements you aren’t crazy about.

We thinking:  You have to constantly be looking for ways to utilize your collective resources for the best possible outcome.   This is the lesson glory hounds have the toughest time with.   This is about finishing strong as a team – not racing across the finish line first and then waiting for your teammates.

Ownership of the project: For a person or a team to be successful – you need to be able to absolutely immerse yourself in the mission.  You need to see the goals as your goals.  See the outcome as your responsibility and attach a significant amount of emotion to accomplishing that desired outcome.

Relinquishment of ego: Every successful person realizes they come equipped with both strengths and weaknesses.  Every team member will be both the strongest and the weakest link somewhere along the way.  You need to be able to recognize your strengths so you can offer those to the effort but you also need to know your weaknesses, so you can expose them to your team – so they can help overcome them.

Kinetic leadership: Leadership, on the best teams, revolves among the teammates.  That requires that everyone on the team can both step up to the role but even more important – step away from the role, when they’re not the one best suited to lead at that given moment.

What I loved about this book is that it goes beyond listing the eight elements.  Robyn tells amazing, impossible to forget stories, offers pragmatic exercises and what she calls synergy starters – ways to actually put the teaching into practice.

If you’ve already achieved success and want to make sure that you, your family and your co-workers experience even more or if you’re just starting out and are hungry for success – grab this book and enjoy your adventure with Robyn.

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