Books Archives - Page 5 of 14 - McLellan Marketing Group

2 good reads from The Conference Board event

November 17, 2010

Two of the speakers at the recent Conference Board's marketing event also happened to be best selling authors. As a perk of attending, everyone was given a copy of both of their books. They were both inspirational speakers — drawing from their own experiences, research data and some good old people watching.

I'd already read Tony Hsieh's Delivering Happiness (click the title to buy the book) but really devoured John Gerzema's Spend Shift (click the title to buy the book) over the past few days.

Rather than do my usual recap, I thought I'd share YouTube presentations from each author. I think you'll feel their passion around their areas of expertise. The books represent both halves of the whole.

Hsieh's book is mostly about internal culture and the power of building a strong one.

Gerzem'a book is about the consumer and shifts in their attitudes, buying behaviors and aspirations.

Put them together and you're going to be a whole lot smarter. And both your employees and customers will be the better for it.

But without further ado… let me introduce you to the authors and let them do their own talking. (e-mail subscribers, click here to view the videos)

Meet Tony Hsieh:

Meet John Gerzema:

Both books are good reads — lots of story telling, lots of tangible examples and plenty for every business, big or small, to steal from!

Note: Both book links are Amazon Affiliate links.

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Smart reads that will make you DO

October 10, 2010

I've read some really fantastic books lately and I want to share three of them with you. Each one is very different but has one thing in common — they will make you want to try something new or do something different.

That's actually about as high a compliment as I can give a business book. It inspires me to DO something in a better, smarter, more creative, more profitable, more giving way.

That's what makes guys like Steve Farber, Joe Calloway and Harry Beckwith such brilliant business book authors. They get us to DO.

I think you'll find these three books have the same effect.

Rework by Jason Fried and David Heinemeier Hasson (click on the title to buy the book)

These guys run a company called 37signals. Their book is really about the whole of running a company — from marketing to hiring.

It's all about simplifying for them. They're about breaking the rules. They are about defining success in a post recession sort of way. because some of the things we have in our heads…is just plain wrong. (often ego-driven wrong)

They are contrarians for sure. But what makes this book so valuable is that they aren't contrarians in an abstract way. Their company not only survived but thrived in this down economy. And they want to share how they did it.

Here's one of my favorite quotes:

“When you let customers outgrow you, you’ll most likely wind out up with a product that’s basic…. Small simple needs are constant. There’s an endless supply of customers who need exactly that.”

You don't have to paint the Mona Lisa to pay your mortgage. There are a lot of people who just want a pretty landscape to put over their sofa. Do that well….and sell it to a lot of people. Sure beats trying to hit the Mona Lisa homerun.

The book is the perfect model for this kind of thinking.The chapters are solid hits — short, to the point and very little window dressing. They don't swing for the fence with every word…but they end up winning the game.

Note: If you read their blog Signal vs. Noise — much of this will sound familiar. Doesn't mean it isn't worth reading, just want to warn you.

Brains on Fire by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones (click on the title to buy the book)

Brains on Fire is an agency in South Carolina that specializes in word of mouth marketing…but in a "create a movement" kind of way. They argue (as you have heard me say many times) that marketing is about connecting and actually mattering to your customers. How do you do that — by giving a rip about what they give a rip about. (and it's not your business or product!)

The book delves into 10 lessons that you can apply to your marketing efforts to go from talking at them…to mattering to them.

Movements Aren’t About the Product Conversation; They’re About the PassionConversation
Movements Start with the First Conversation
Movements Have Inspirational Leadership
Movements Have a Barrier of Entry
Movements Empower People with Knowledge
Movements Have Shared Ownership
Movements Have Powerful Identities
Movements Live Both Online and Offline
Movements Make Advocates Feel Like Rock Stars
Movements Get Result

Here's what makes this book so powerful. It will infiltrate your brain and have you re-examining every marketing moment you create. It will have you thinking beyond an ad or a campaign…and shift to thinking about creating a movement.

“A movement elevates and empowers people to unite a community around a common cause, passion, company, brand or organization.”

That sounds like recession-proof thinking to me. Fair warning…this is not about social media. Or any single tactic. This is about being significant, however that might manifest itself.

That takes some bravery, so don't tread lightly. Are you really ready to do something different?

Marketing Lessons from the Grateful Dead by David Meerman Scott and Brian Halligan (click on title to buy the book)

Let me just say this right off the bat. I've never been to a Grateful Dead concert and I could really care less about their music. I don't dislike it…but it doesn't matter to me.

So when I started reading this book, I wondered if that would taint my experience with it. I worried that non-Deadheads would find the references out of context or irrelevant. It was completely a non-issue. The book is fantastic.

One of the core messages in the book is that genuinely caring actually works. In many cases, the band broke the rules because it was better for their fans. Without having any idea they were doing it — the Dead created a living case study to sampling, niching, and loyalty programs. They were word of mouth marketers….all by accident!

David and Brian do a good job of connecting the many Dead examples with more traditional business examples, if you need that literal translation. Bu honestly you won't. You'll be dog-earring pages so you can deadhead your marketing efforts!

Note: I was sent all of these books by the publishers and the links are Amazon affiliate links.

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What can Google teach us about marketing?

September 9, 2010

That's exactly the question that Aaron Goldman asked…and the answers he discovered turned into the book, aptly titled, Everything I Know About Marketing, I learned from Google.

Aaron put together a video specific to you — the Marketing Minute audience. (One of the lessons is about being very relevant to your audience and Aaron is walking his talk by speaking just to you….) You'll love the Marketing Minute rap he does at the end!

This book is an excellent read — smart, great examples and lots of applicable, customer-centric ideas.

If you want to peek into the pages a bit before buying, check out the book's website or you can grab the free e-book that gives you a very good taste. But don't be fooled by the smart content in the e-book. You're still going to want to read the whole book!

Grab the book here (affiliate link) and steal the best of Google's marketing ideas.

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Best business books of all time

July 1, 2010

I’ve always believed that part of my job (and anyone who wants to work for me) is to keep feeding my brain. If you aren’t reading a new book, learning how to do something new, checking out a webinar or enrolling in a class — you are sliding backwards on an incline that is incredibly steep. And almost impossible to recover from.

I’ve always been a very fast reader — so I am able to consume at least a book a week. But there are so many out there that I want to read….the stacks by my desk and bed (not to mention what’s on my iPad) is crazy.

But there are a very small handful of books that I re-read at least once a year. They feed my brain and fuel my spirit. So when Mike Sansone, over at Converstations created the Fave Four book readers meme and tagged me — I knew immediately what my answer would be.

The meme asks — what are my top 4 cornerstone business books?

These are the books that I believe every business leader and owner (or those who aspire to be either) should read and re-read:

Radical Leap/Radical Edge by Steve Farber: I think of these two books as a single book — just parts 1 and 2. It is without a doubt, the best business/leadership book I have ever read. Enough said.

Becoming a Category of One by Joe Calloway: This is the book on branding that I wish I had written. It’s the how and the why — all wrapped into one very inspirational read.

Selling the Invisible by Harry Beckwith: Today, most of us do not sell widgets. We sell a service, our ideas or our counsel. This field guide will help you understand just how to sell what no one can see or touch.

The Go-Giver by Bob Burg and John David Mann: This is a leadership book that, if you let it, can change everything. It’s about vision, generosity and the real truth.

My bonus/surprise best business book: The Harry Potter series by J.K. Rowling. I know you’re going to think I am crazy — but this series actually takes the lessons from the four books above and puts them into action. It’s a book about love, courage, knowing yourself and being true to that, knowing your audience, doing what’s right, and getting the job done. It is a wonderful business primer.

(To buy any of these books, click on the title.* To read more about the authors, click on their name)

All of these authors have written other books that I love as well. But these are not only their best — the are simply the best.

Jump in…and tell us (either in the comments or on your own blog) what are your Fave Four. If you tweet about it, use hashtag #fave4books.

*Yes, those are affiliate links.

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Social media GPS — the free e-book

May 25, 2010

Social Media Marketing GPS was written using Twitter as a content platform and distribution channel. Toby Bloomberg conducted 40 Tweet interviews with 40 prominent social media marketers including people from Dell, Comcast, Marketing Profs, BlogHer.

The list of folks that Toby interviewed is varied and impressive. I think you'll find their thoughts illuminating and very human.

12 chapters take you from the importance of social media to ethics to the social enterprise, tactics, sponsored conversations, blogger relations with a few case studies.

The goal was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan.

Toby's thoughts were if this could be accomplished in a series of 140 character tweets it might help ease the apprehension for people new to social media, while at the same time, providing a review and offering some interesting ideas for those more experienced.

I think she's proven her point. Go download the book for free…and see for yourself.

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Age of Conversation III — hot off the press!

May 13, 2010

Three years ago, Gavin Heaton and I launched a little experiment that has evolved into a worldwide project of epic proportions!

We wanted to try crowdsourcing a book about social media, written by the marketing professionals that were establishing themselves online with blogs, Facebook, Twitter and all the other social media tools. On a lark, without a great deal of forethought — we put out a call for authors. Within a week, over 100 marketing pros responded and we were off to the races.

Now….as we launch our third book, appropriately called Age of Conversation III, I am struck by the scope of the undertaking.’

The first two books had 107 and 237 authors respectively and raised over $20,000 for children’s charities. 11 countries were represented and the media coverage was literally worldwide.

Both of the first two books were very much reflections of the time. Most people were just beginning to dip their toes in so there were some fantastic chapters on the philosophy and spirit of social media. Many were making the case for social media’s relevance in various sectors and circumstances.

That’s where this third book is really a departure. The subtitle of this edition is “it’s time to get busy” and we really challenged the authors to step away from the theoretical and dig into the practical. And boy, did they! There are excellent case studies, some very candid “this bombed” examples and a much more pragmatic, from the trenches view of social media.

I think you’re going to be blown away by the content and all of the ideas, lessons and takeaways you get from the book. The authors were honest, generous and insightful.

And of course….100% of the proceeds of this book will also be donated to charity, so you are helping yourself while helping the world’s children.

By clicking on one of the links below, you can buy it in a hardback, paperback or Kindle edition. The ebook (for the iPad) version will be done shortly.

Hardback ($24 or so on Amazon)

Paperback ($18 or so on Amazon)

Kindle ($10 or so on Amazon)

A project of this nature is expansive in scope. I couldn’t (and wouldn’t) do it without my cohort and friend Gavin Heaton. I love his generous heart and inquisitive mind. He’s one in a million.

This year, a publisher stepped up (We’d self published on lulu.com for the first two) and proved to be invaluable in about a million ways. Many thanks to Channel V Publishing and Gretel and Kate!

And of course…. the authors. Without them, it would be a thin and vapid book indeed. We’re very grateful that they’re willing to be a part of this project and to share their bumps, bruises, learning and wit.

Here’s a handy dandy chart of the authors. Each link will take you to their blog or website.

Adam Joseph	Priyanka Sachar	Mark Earls
Cory Coley-Christakos	Stefan Erschwendner	Paul Hebert
Jeff De Cagna	Thomas Clifford	Phil Gerbyshak
Jon Burg	Toby Bloomberg	Shambhu Neil Vineberg
Joseph Jaffe	Uwe Hook	Steve Roesler
Michael E. Rubin	anibal casso	Steve Woodruff
Steve Sponder	Becky Carroll	Tim Tyler
Chris Wilson	Beth Harte	Tinu Abayomi-Paul
Dan Schawbel	Carol Bodensteiner	Trey Pennington
David Weinfeld	Dan Sitter	Vanessa DiMauro
Ed Brenegar	David Zinger	Brett T. T. Macfarlane
Efrain Mendicuti	Deb Brown	Brian Reich
Gaurav Mishra	Dennis Deery	C.B. Whittemore
Gordon Whitehead	Heather Rast	Cam Beck
Hajj E. Flemings	Joan Endicott	Cathryn Hrudicka
Jeroen Verkroost	Karen D. Swim	Christopher Morris
Joe Pulizzi	Leah Otto	Corentin Monot
Karalee Evans	Leigh Durst	David Berkowitz
Kevin Jessop	Lesley Lambert	Duane Brown
Peter Korchnak	Mark Price	Dustin Jacobsen
Piet Wulleman	Mike Maddaloni	Ernie Mosteller
Scott Townsend	Nick Burcher	Frank Stiefler
Steve Olenski	Rich Nadworny	John Rosen
Tim Jackson< /p>	Suzanne Hull	Len Kendall
Amber Naslund	Wayne Buckhanan	Mark McGuinness
Caroline Melberg	Andy Drish	Oleksandr Skorokhod
Claire Grinton	Angela Maiers	Paul Williams
Gary Cohen	Armando Alves	Sam Ismail
Gautam Ramdurai	B.J. Smith	Tamera Kremer
Eaon Pritchard	Brendan Tripp	Adelino de Almeida
Jacob Morgan	Casey Hibbard	Andy Hunter
Julian Cole	Debra Helwig	Anjali Ramachandran
Jye Smith	Drew McLellan	Craig Wilson
Karin Hermans	Emily Reed	David Petherick
Katie Harris	Gavin Heaton	Dennis Price
Mark Levy	George Jenkins	Doug Mitchell
Mark W. Schaefer	Helge Tenno	Douglas Hanna
Marshall Sponder	James Stevens	Ian Lurie
Ryan Hanser	Jenny Meade	Jeff Larche
Sacha Tueni and Katherine Maher	David Svet	Jessica Hagy
Simon Payn	Joanne Austin-Olsen	Mark Avnet
Stanley Johnson	Marilyn Pratt	Mark Hancock
Steve Kellogg	Michelle Beckham-Corbin	Michelle Chmielewski
Amy Mengel	Veronique Rabuteau	Peter Komendowski
Andrea Vascellari	Timothy L Johnson	Phil Osborne
Beth Wampler	Amy Jussel	Rick Liebling
Eric Brody	Arun Rajagopal	Dr Letitia Wright
Hugh de Winton	David Koopmans	Aki Spicer
Jeff Wallace	Don Frederiksen	Charles Sipe
Katie McIntyre	James G Lindberg & Sandra Renshaw	David Reich
Lynae Johnson	Jasmin Tragas	Deborah Chaddock Brown
Mike O’Toole	Jeanne Dininni	Iqbal Mohammed
Morriss M. Partee	Katie Chatfield	Jeff Cutler
Pete Jones	Riku Vassinen	Jeff Garrison
Kevin Dugan	Tiphereth Gloria	Mike Sansone
Lori Magno	Valerie Simon	Nettie Hartsock
Mark Goren		Peter Salvitti

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What I’m reading (4/26/10)

April 27, 2010

I've always loved to read…so many books, so little free time. Every few weeks, I'm going to give you the skinny on the books that have caught my fancy. Most will be new ones (I am trying to whittle down the pile) but every once in awhile it will include a classic too.

Here's what I've been reading this week or so and my take on each.

Recession Proof Business by Victor Cheng (click on title to buy)

Victor Cheng, a former McKinsey consultant and marketing expert for the Fox Business Television Network, led a major research project to find the answer to discover why some companies survive a recession.

After analyzing 12 US recessions spanning 136 years, this research uncovered how, in the midst of a major recession, Federal Express, Disney, Hewlett-Packard, UPS, Coors, and others opened their doors as one- and two-person businesses-and grew to become Fortune 500 giants.

Why did these businesses prosper, while thousands of others failed? Unintentionally, they all followed the same winning formula – four simple rules that allowed them to survive and thrive, while others died. Discover these timeless rules in The Recession-Proof Business and follow in the footsteps of the greatest recession success stories of all time.

This was a pretty quick and interesting read. Cheng takes the data and makes it relevant. Worth your time.

And….if you are part of a business with 100 or fewer employees, Cheng is offering a PDF of his book for free. Just visit: http://www.victorcheng.com/bailout

I Hate People by Jonathan Littman and Marc Hershon (click on title to buy)

Designed for navigating pitfalls and stop signs in the workplace, I HATE PEOPLE! helps you identify the top drains on your time and resources and teaches office jujitsu tactics to help wrest back your time.

The book identifies and classifies each of The Ten Least Wanted who pose the greatest threat to getting your work done in the office:

Stop Sign (like the Kodak executive who predicted digital cameras had no future)
Flimflam (proficient at identifying people to do their bidding)
Bulldozer (a bad decision is better than indecision)
Smiley Face (sneaky – constantly smiling with something up his sleeve)
Liar Liar (obvious)
Switchblade (two faced…don't turn your back)
Minute Man (Do you have a minute, I just have one thing…)
Know-It-None (full of facts, most of which are useless or wrong)
Spreadsheet (Micro manager)
Sheeple (can't make a decision, blind follower)

And then naturally — it then tells you how to deal with these time suckers and get back your day.

This was a fun book to read but I'm not sure I'm better off. Maybe that's because I work in a small office. Or because I'm the boss. If you're stuck in an office where you can't be successful, this book might help. So would quitting.

Why Loyalty Matters by Timothy Keiningham & Lerzan Aksoy (click on title to buy)

In Why Loyalty Matters, loyalty experts Timothy Keiningham and Lerzan Aksoy draw from the most comprehensive study of loyalty ever conducted, the landmark Ipsos Loyalty Study, to show why loyalty is critical to our happiness as individuals and our success as a society.

Readers learn:

How to leverage 10 relationship building blocks to shape your interactions at home and work
How organizations can gauge and strengthen employees' loyalty–and why they should
How to boost your company's profits by finding and developing loyal customers
How to achieve career fulfillment through loyalty to your job and coworkers
How to develop more loyalty in your friendships, family, and community

This book reaches beyond business and talks about loyalty in a much broader sense. The authors deal with both the intangible and tangible values (emotions, behaviors and dollars) that come with earning someone's loyalty.

I found this book really intriguing. The use of the Ipsos Loyalty Study data really fleshed out their suppositions and examples. It was just the right amount of left brained facts mixed with some good stories and analogies.

There you have it — some new reads if you're iPad or Kindle is running dry!

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David Meerman Scott’s sequel is better than the original!

April 2, 2010

David Meerman Scott wrote an excellent book a few years ago called The New Rules of Marketing and PR. I have been recommending it to people for a long time.

Of course, the very use of the word new meant that David was in "trouble." After all, things can't be new forever. And when we're talking about the blur of change that viral marketing brings — new is a very fleeting concept.

Fortunately for all of us, David just released a 2nd edition. (check it out or buy it here) Even better news, this edition is not just a refresh of the old book. There's a huge amount of new content for the generalists and marketing pros alike.

Many of the "new media" books written today cover the same material and the same case studies. If you've read about Zappos once, you've read about them a million times.

The case studies in this book are varied and cover just about every type and size of business you can imagine. David's clearly searched high and low…and come up with plenty of variety to not only help illuminate his points but to trigger "hey, we could do something like that" sort of thinking.

This book is part high level examination of the dramatic shifts we're all experiencing in communicating for business today, but it is also equally a practical workbook — walking readers through very applicable steps so they can quickly leap from theory to action.

Are you a newbie — wondering how/where to dip your toe into the social media waters? This book will ease your concerns and help you evaluate the best tactics to help you achieve your goals.

Are you a seasoned marketing pro — wondering how to take your efforts to a higher plane? This book will show you how some incremental shifts in your strategies can be a game changer.

Smart, practical and very hands on. This is a rare case of when the sequel is in fact, better than the original.

[Note: David sent me a copy of his book so I could read it and review it if I chose to. Hopefully you know me well enough to be confident…the review above is because I mean it, not because I got a $15 book in the mail.]

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Dale Carnegie’s advice about influence is very Life 2.0

March 29, 2010

There are some books that I believe everyone should read. No matter what your calling in life, no matter your age, maturity or how smart you are.

Dale Carnegie's classic, How to Win Friends and Influence People was written in 1936 and is still one of those books everyone should have on their shelf for quick and regular reference. Now that's longevity!

Thanks to web 2.0, you can also now carry Dale in your pocket.

The brand new iPhone/Touch app called Dale Carnegie's Secrets of Success was just released. I dropped the 99 cents and downloaded it. (Blackberry and I suspect Droid are coming soon as well.)

There's lots of quick tips and reminders layered throughout the app.

Everything from golden oldies like…the sweetest word in the English language is the sound of a person's own name to the suggestion that true leaders give their people a fine reputation to live up to.

The content is very bite-sized so it's perfect for quick consumption. There are also 30 or so videos built into the app. I wish they would have spent a bit more time and money on the aesthetics of these. But, don't let that deter you from downloading the app. It's still well worth it.

To celebrate the launch of the app, I've been given 10 copies of the book to give away.

Here's how we're going to determine the 10 lucky winners!

In the comments section — leave a comment telling us about someone you know that has incredible and impressive influence. Then, tell us how/why you think they possess that influence.

For example, I might tell you about my friend Steve who has earned his influence by simply being rock solid. People know they can depend on him and he always honors his word. He isn't flashy or showy. He just is 110% consistent and through that — he has earned the trust of many people.

We'll randomly select 10 of the respondents to win the book. So tell us about someone who's ability to win friends and influence people has caught your eye. And give the new app a try!

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Meet the Authors of Age of Conversation 3!

March 21, 2010

The manuscript is finally in the hands of the publisher (more on that exciting news later this week!) and we’re proud to introduce you to the smart, funny and insightful authors that contributed to the Age of Conversation 3: It’s Time to Get Busy.

The book will be out sometime in April (more details on that as well) and we’ll have both printed copies and some e-reader options as well!

Check out the new website as well — courtesy of our friends at Sticky.

A round of applause, if you will, for these awesome and dedicated professionals!

Adam Joseph	Priyanka Sachar	Mark Earls
Cory Coley-Christakos	Stefan Erschwendner	Paul Hebert
Jeff De Cagna	Thomas Clifford	Phil Gerbyshak
Jon Burg	Toby Bloomberg	Shambhu Neil Vineberg
Joseph Jaffe	Uwe Hook	Steve Roesler
Michael E. Rubin	anibal casso	Steve Woodruff
Steve Sponder	Becky Carroll	Tim Tyler
Chris Wilson	Beth Harte	Tinu Abayomi-Paul
Dan Schawbel	Carol Bodensteiner	Trey Pennington
David Weinfeld	Dan Sitter	Vanessa DiMauro
Ed Brenegar	David Zinger	Brett T. T. Macfarlane
Efrain Mendicuti	Deb Brown	Brian Reich
Gaurav Mishra	Dennis Deery	C.B. Whittemore
Gordon Whitehead	Heather Rast	Cam Beck
Hajj E. Flemings	Joan Endicott	Cathryn Hrudicka
Jeroen Verkroost	Karen D. Swim	Christopher Morris
Joe Pulizzi	Leah Otto	Corentin Monot
Karalee Evans	Leigh Durst	David Berkowitz
Kevin Jessop	Lesley Lambert	Duane Brown
Peter Korchnak	Mark Price	Dustin Jacobsen
Piet Wulleman	Mike Maddaloni	Ernie Mosteller
Scott Townsend	Nick Burcher	Frank Stiefler
Steve Olenski	Rich Nadworny	John Rosen
Tim Jackson	Suzanne Hull	Len Kendall
Amber Naslund	Wayne Buckhanan	Mark McGuinness
Caroline Melberg	Andy Drish	Oleksandr Skorokhod
Claire Grinton	Angela Maiers	Paul Williams
Gary Cohen	Armando Alves	Sam Ismail
Gautam Ramdurai	B.J. Smith	Tamera Kremer
Eaon Pritchard	Brendan Tripp	Adelino de Almeida
Jacob Morgan	Casey Hibbard	Andy Hunter
Julian Cole	Debra Helwig	Anjali Ramachandran
Jye Smith	Drew McLellan	Craig Wilson
Karin Hermans	Emily Reed	David Petherick
Katie Harris	Gavin Heaton	Dennis Price
Mark Levy	George Jenkins	Doug Mitchell
Mark W. Schaefer	Helge Tenno	Douglas Hanna
Marshall Sponder	James Stevens	Ian Lurie
Ryan Hanser	Jenny Meade	Jeff Larche
Sacha Tueni and Katherine Maher	David Svet	Jessica Hagy
Simon Payn	Joanne Austin-Olsen	Mark Avnet
Stanley Johnson	Marilyn Pratt	Mark Hancock
Steve Kellogg	Michelle Beckham-Corbin	Michelle Chmielewski
Amy Mengel	Veronique Rabuteau	Peter Komendowski
Andrea Vascellari	Timothy L Johnson	Phil Osborne
Beth Wampler	Amy Jussel	Rick Liebling
Eric Brody	Arun Rajagopal	Dr Letitia Wright
Hugh de Winton	David Koopmans	Aki Spicer
Jeff Wallace	Don Frederiksen	Charles Sipe
Katie McIntyre	James G Lindberg & Sandra Renshaw	David Reich
Lynae Johnson	Jasmin Tragas	Deborah Chaddock Brown
Mike O’Toole	Jeanne Dininni	Iqbal Mohammed
Morriss M. Partee	Katie Chatfield	Jeff Cutler
Pete Jones	Riku Vassinen	Jeff Garrison
Kevin Dugan	Tiphereth Gloria	Mike Sansone
Lori Magno	Valerie Simon	Nettie Hartsock
Mark Goren		Peter Salvitti

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