Business Owner/Leader Stuff

Get Ready for Hibernation

December 7, 2016

You may not realize it but you’re starting to feel very sleepy. In a couple weeks, you’ll be in full “business hibernation” mode. Everything comes to a screeching halt as you go from full steam ahead to a sleepy stroll towards the New Year.

Even if you want to keep going at breakneck speed, everyone around you is already yawning and shifting into a very lazy gear. Between the holiday shopping, parties, travel and those long weekends that seem to start on Wednesday – productivity is doomed.

Customers don’t want to start anything new. No one’s in the office to review any proposals or contracts and even if you have work in progress, tracking anyone down to give you an approval is almost impossible.

The New Year doesn’t snap everyone back to attention either. It’s usually the middle of the month before things get cooking again. We are slow to wake from our winter solstice slumber.

But, if we know the hibernation period is coming, is it possible we could actually use it to our marketing advantage?

Here are some suggestions for some ways that you could enjoy the slow down but also feel like you’re planting some seeds for a strong new year.

Ponder and plan: You know you should already have your next year’s business plan done, right? You know why you don’t? Could it be because you haven’t had a free moment to think? Guess what – the hibernation season is the perfect time to dream, wonder and put at least a skeleton of a plan together.

If you’re looking for a system to turn your plans into accomplishments, check out the book Traction: Get a Grip on Your Business by Gino Wickman. I’m betting that you’ll have time to read it before the end of the year!

Reach out and connect: Think of a few people who are important to your business but you rarely slow down long enough to have an actual conversation. They might be a key vendor or a referral source. Make the time to invest in your connection. Grab coffee or a hot toddy and ask them how you can help their business in 2017. You’re going to like where the conversation goes.

Prune for future growth: Gardeners and arborists will tell you that pruning sparks new growth and I think there’s a lesson there for all of us. It’s time to trim. Trim your email lists, trim marketing tactics that just haven’t delivered the ROI and trim all the data that you’re buried under. This is a great time of year to get down to the essentials.

Spruce yourself up: You know that website that you keep meaning to update? Now’s the time! You need to freshen up your content, take down the bios of employees who’ve been gone for 10 months and give the whole site a fresh feel. Don’t forget to give the back end of the site some attention too. There are probably plugins, updates, and other technical aspects of the site that need your attention as well.

Build up the team: Everyone who works for you has been going all out for months too. Why not use the forced slow down to strengthen your team’s bond? Do something together that fosters team and holiday spirit. Adopt a family and go shopping for them together. Or work a shift ringing the bell for the Salvation Army or wrapping gifts for charity. Why not create a Toys for Tots drive among your employees, vendors, and customers? Let the holidays give you the perfect team building exercise.

Don’t get me wrong. I think you should enjoy the slow down. You’ve earned it. But, there’s no reason you can’t mix the holiday festivities with some business activities that will give the next twelve months a leg up.

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Find Your Sweet Spot

November 30, 2016

Who should buy stuff from you? If you’re like most business owners or leaders that I know, your knee-jerk answer is something just slightly smaller than “everyone on the planet.”  But “everyone on the planet” can’t be your sweet spot customer.

You need to narrow it down a little. Businesses who need insurance or parents, or someone who wants to own a house or people with teeth. I didn’t ask who COULD buy stuff from you. I asked who SHOULD. That shift is a dramatic one and one that most business people don’t spend enough time thinking about.

Think of your own buying experiences. Odds are, no matter what you’re in the market to buy – there are plenty of companies that can sell it to you. Yet, you gravitate to one and if that buying experience is a good one and aligns with what you expected – you are likely to go back the next time you need to make the same purchase.

Why?

When we buy something, we don’t just buy the thing or a service; we also buy how the business that sold it to us parallels our life needs/comfort zones. We each have our own list of criteria that is based on a blend of our values, our life’s structure and our emotional connection to their brand.

If time is a more treasured commodity to you than money, you’ll pay more for something at a convenience store or 24-hour drug store.

If money is more important than a relaxing shopping experience, you’ll be the one in line for a couple hours for a door buster sale.

If reliability and fast service are vital to you, you’ll pay the service charge to always have your HVAC repair jumped to the front of the line because you belong to the insider’s club.

If a particular brand (like Harley) makes you feel a certain way or, in your mind, makes others see you in a certain way – you’ll wait for months and pay extra just to get one of their offerings.

When a business connects with a customer who not only likes what they sell but how/why they sell it – the transaction is faster, easier and more frequent. The word of mouth referrals are higher, and the level of satisfaction for both the customer and the employee is higher.

Who doesn’t want that? Well, guess what – you can’t have that if you think that everyone under the sun is your customer. You need to figure out who are your sweet spot customers and how can you serve them and only them.

Business gurus always talk about the 80/20 rule – that 80% of your revenue comes from 20% of your customers. That’s because the 20% are your sweet spot customers. So what happens when you increase that 20% to 50% or 75%?

Each time you work with someone outside your sweet spot, it:

Distracts you from the zone: Part of what makes your sweet spot so sweet is that it’s easier, faster and more satisfying for you to serve those customers. They want exactly what you have to offer, and they value it and how you deliver it.

Costs you money: When you stray from your sweet spot, you have to spend extra time and money to make them happy. You might have to modify what you sell or how it’s delivered. But it doesn’t come easy or cheap.

There’s friction: When someone who is not aligned with your brand/values wants to do business with you, it feels a little off. The fit just isn’t quite right, and you and your employees will notice it. Worst of all – you customer will notice it too.

The work you do is tough enough. Don’t make it harder by chasing after clients who aren’t in your sweet spot.

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Let your benefits tell your story

July 6, 2016

Let your benefits tell your story.  What does that mean?  Most prospects and customers have no idea what your company’s mission statement or tagline is but they definitely know how they felt when they did business with you.  Those experiences spark more word of mouth marketing than anything else.

The interactions your employees have with your customers – be it in-person, on the phone or online, are often the foundation for how your business is perceived. Which makes those exceptional employees one of your most effective and valuable marketing assets.  Assets you do not want to lose.

Couple that truth with what sources like Bloomberg, The Economist and US News and World Report are saying about the oncoming high skilled labor shortage.  As businesses struggle to find new employees, it’s only natural they’re going to start trying to poach yours.

A strong benefits package actually packs a double wallop. There’s no doubt it will help you retain your best employees and keep them on the front lines, delighting your customers, but what many business owners don’t really understand is how much your benefits package can also build your brand internally.  By carefully creating benefits that speak to your core beliefs and values, you can weave those elements deep into your organization’s culture.

Many companies struggle with how to infuse their brand into their employee base in a way that rings true and will reinforce those beliefs so they get translated accurately in all customer interactions.  When an organization walks its talk, the employees don’t just hear the brand values, they see them in action.

Does your current benefits package actually reflect your company’s values and brand promise?

One way to think about your benefits from a more holistic point of view is to look at them by category.

Benefits that make life easier and communicate family, trust and life/work balance: This would include perks like time off, child/elder care, flexible work hours, and space, concierge services, discounts on legal services, counseling, personal space at work (lactation room, exercise room, etc), summer hours and gift cards/certificates.

Benefits that focus on the employee’s health and the importance of living a balanced and long life: There’s lots of room to get creative here beyond health insurance.  Don’t forget about benefits like gym discounts, long-term care insurance, wellness programs, a health risk appraisal, disability insurance, and access to health care options like eye, dental and mental health care coverage.

Benefits that help them grow professionally and speak to thought leadership, expertise and the value of helping others: Many employees know that the best way for them to earn more money is to be more valuable to the organization. Look for opportunities to give them career visibility, frequent feedback from managers, relationship networks, learning opportunities, trade or professional memberships, coaching or mentoring, education reimbursements and perhaps the best professional perk of all – an engaging culture.

Benefits that make your place the bomb and communicates fun, passion, serving the community and play: Not all benefits need to be traditional or ongoing.  A day at the ballpark, an internal paper airplane competition, a potluck just because, bringing in a chair massage service or working together for a charitable cause all create a workplace that’s hard to duplicate.

Benefits that help an employee build their wealth and demonstrate your belief in being prepared, rewarding performance and legacies: Beyond paying a fair salary, there are plenty of things you can offer to help an employee stay in the green.  Think about offering tax preparation discounts, access to financial planning services, bonuses, or retirement savings accounts with employer matches.

Use your benefits package to not only keep your employees happy but to remind them every day what you and your company are all about.

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Becoming a marketing master

June 2, 2015

You don’t have to be a good writer or have a mind for marketing to set a goal of becoming a marketing master. You just have to be willing to do the hard work of learning how to do it and practicing it regularly.

There’s a huge body of research that has studied how people who are at the top of their game got there. Many people assume these superstars had a wealth of natural talent that gave them a huge advantage over the others in their field.

But even when you look at remarkable performers like Tiger Woods or Warren Buffet, it’s not true. We’ve all heard the story of how Tiger started playing golf at 18 months and had over 15 years of regular practice before he began competing at a national level. Warren Buffet admits that he knew very little but invested significant time studying business and financial statements to learn how to spot patterns and trends.

In fact, the research is so consistent it has evolved into what is commonly called the ten-year rule. It states that the most accomplished professionals, no matter what field they’re in; need about ten years of intense study to get to the top of their game. The ten years isn’t an average, it’s a minimum.

And there’s one more element that matters. It can’t be casual or haphazard practice. It needs to be what is called deliberate practice. It’s you doing things with the explicit goal of improving your performance that will push you past competent to a level of excellence.

Why does all of this matter to you, in terms of marketing?

• It means for you to develop and execute effective marketing, you need to be deliberately practicing on a regular basis.
• It erases the excuse “I’m just not wired to be good at this” when it comes to marketing your business.

Like most other aspects of running or owning a business, it boils down to doing the hard work and committing to it for the long haul.

And there’s one other benefit to taking this sort of approach. In the case of marketing – unlike a golf game or investing, you have a potential audience and that audience requires many marketing touches before they start paying attention. The fact that marketing is a marathon not a sprint works well with this “practice every day” philosophy.

Very few marketing tactics deliver instant results and when that happens, it’s more dumb luck than anything else. Marketing is a cumulative effort. Your efforts stack up and create that consistent drip drip drip marketing that we’ve talked about before.

In many ways, marketing is the perfect skill to develop, given the ten-year rule. You have to do it consistently and intentionally to get better at it and your audience needs you to do it consistently to notice you. So the more you practice, the better you get and the better results you’ll experience.

Now the question is – what do you need to do to put this idea into play?

Daily Practice: What marketing tactics can you commit to doing on a daily basis? Is it a Facebook page update? A customer thank you call?

Weekly Practice: What can you do every single week? An insightful blog post? Sending out targeted direct mail pieces and then following up with a call?

Monthly Practice: What, come rain or shine, will you do every month? Writing a helpful newsletter that establishes your expertise? Running an ad in a niche publication aimed at your primary audience?

Be sure you build your skills by practicing every single day and before you know it, you’ll be on your way to becoming a marketing master. Not only will you get better every day but you’ll get also more customers as you practice!

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Where has your planning taken you so far?

April 22, 2015

As the first quarter of 2015 whizzes past us, it’s time to take stock of your planning abilities. 25% of the year is now done. How are you doing on your goals for 2015?

I suspect the answer to that question fall into one of two camps.

Camp One (also known as the Camp of the Seat of My Pants): Goals? We’re doing pretty well. I think.

Translation: We didn’t set SMART (specific, measurable, attainable, realistic and time-bound) goals so we know we want to make more money than we did last year, but other than that – we’re not sure what success in 2013 looks like.

Camp Two (also known as the Camp of the Strategic Planners): We’re at 32% of goal one, 17% of goal two and we’re doing a customer survey in June to see how we’re doing on goal three.

Translation: We took the time to set SMART goals and then built a plan for accomplishing those goals. We’re tracking our progress and adjusting the plan as we go.

Now you might argue that there’s a third camp. The Camp of Lucky Breaks. No argument there. Every once in awhile a business hits one out of the park through no particular fault or planned effort of their own. They’re just in the right place at the right time. Everyone deserves a break like that every now and then. But that’s the problem – it’s unpredictable and at best, sporadic.

Since we can’t count on falling into the third camp, the truth is – as business owners and leaders, we make a conscious decision to plan or not. Make whatever excuses you want – it’s either a priority or not.   And you get to reap the benefits or not. It’s really that simple.

Whenever I think about the true value of planning, I remember my experience with our office move a few years ago.  It was a sight to see. The team at MMG is filled with native planners. They like to be organized and anticipate as many details as possible. It’s how they work with our clients and it’s just how they’re wired.

We had several meetings in the months leading up to the move, trying to anticipate anything and everything we’d need. There were plenty of checklists and task assignments.

I watched in amazement at how smoothly the move went. Each area of the office was assigned a different color of duct tape and everything that belonged in that area was marked with the appropriate colored tape (including me by the end of the day!)

This allowed the moving crew to load the truck by area, knowing they’d unload in the same way. When we got to the new office, there were color-coded charts on the walls, and large colored signs by each area in the office. The unloading was incredibly fast and efficient.  Even on move day, – we were back on track and taking care of clients. Within two work days, we were completely settled into the new space and everyone was working at full speed.

That’s the thing – while planning does require an investment, it almost always pays dividends. Here’s the short list of planning perks.

You get where you want to be – by starting with the end in mind, you can plan the path to get there.

Resource conservation – you’ll burn fewer resources (time, money, good will) to accomplish your goals, which means you’re that much further ahead.

You can track your course – when you are actively monitoring a goal’s progress, you can make course corrections faster and minimize your losses.

You’ve lost the first quarter. Will you lose the second too or is it time to get planning?

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Love advice is not good marketing advice

February 27, 2015

As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice.

In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples.

Absence makes the heart grow fonder: While this may be true in human interactions, buyers have a very short attention span. When your marketing is sporadic or worse – nonexistent, you can’t expect a prospect to think about you when they’re finally ready to buy.

Trying to reach our consumers, no matter what we sell, is a little like trying to time the market. The truth is – we don’t know when they’re going to be ready to pull the trigger. We do know that when they’re ready – typically they will identify three potential solutions and explore them. That’s why marketing’s job is to keep your product or service top of mind all the time so that when the prospect is actually ready – you’re in the short set of possibilities. Absence doesn’t make it more likely that you’ll get a shot at the sale.

Love is blind: While in human interactions it’s true that appearances don’t trump love…in marketing, love is definitely not blind. How you present yourself has incredible impact on your ability to capture and keep the attention of a customer. When it comes to marketing, this isn’t so much about attractiveness as it is about consistency and being true to your brand.

Adhering to graphic standards that represent and promote your brand is vital to growing demand and brand loyalty. Consistent use of logo and brand colors begins to create a subconscious connection with your prospects and repeat customers. Pretty soon – if you’ve honored your brand’s visual guidelines you can trigger a reaction every time you use the brand’s color palette or logo. Think how we immediately associate a red soda can with Coke or a brown truck with UPS. You can create the same effect.

Opposites attract: We all know couples that seem like they couldn’t possibly have anything in common who are deliriously happy with one another. Shows what we know. But that phrase doesn’t work so well when it comes to customers. The truth is – every business has what we call “sweet spot” customers. Those people who are the perfect fit to what we have to offer. One of the reasons they’re our best fit is because they see the world in the same way we do. They agree with how we approach our industry and the specifics of not only what we do but how we do it.

Many companies go broke trying to be everything to everyone. Instead of embracing their sweet spot customers, they chase after every dollar, no matter how bad the fit may be. The result of that is almost always a very rocky relationship that ends in an ugly crash. And then, that former customer runs around town (or your industry) telling people about their bad experience. You’re far better to

All you need is love: In today’s economic times – I don’t care how much fun you are to work with, if you can’t generate results you won’t get to stick around for too long. One of the marketing mistakes that many organizations make is that they don’t put the spotlight on the results and give them their due.

There you have it. I don’t want to rain on anyone’s Valentine’s Day fueled parade but when it comes to love clichés and marketing – it is definitely not better to have loved and lost. Remember — love advice is not good marketing advice!

Instead, market smart and keep those customers for life!

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5 tips for creating a company culture that connects with your sweet spot clients

September 25, 2014

An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision.

Company culture doesn’t just happen. If you want it to really flourish, you need to make it a priority for your business. You need to build/strengthen the foundation of your culture and then nurture its growth from there.

The challenging aspect of corporate culture, of course, is that culture is shaped by the workforce. Which means it’s an ever-evolving entity. As employees come and go, the culture can be altered in ways that don’t benefit the employees or the organization.

Your culture is too valuable not to protect. Here are a few ways you can ensure that your culture has a consistent foundation that doesn’t ebb and flow over time. If the core is rock solid, then it’s okay if the details shift a little.  Ready to start creating a company culture? Keep these tips in mind.

Create a manifesto: Don’t hide your culture. Celebrate it. Capturing the essence of your culture in a statement of beliefs or manifesto will allow you to articulate the key values and behaviors that you want to protect.

Put it in your employee handbook, create a beautiful framed version and hang it proudly in your corporate office and read it out loud to kick off each year’s first staff meeting. You could even ask new hires to sign a commitment to honoring the manifesto on their first day of work.

Weave the culture’s core values into your job descriptions and review process: Employees know that if something is important enough to be a part of their annual review, then it must be pretty important to the company. You can reinforce your culture by rewarding your employees for keeping it alive.

It’s also a built in culture training program for new employees. If they know they’ll be held accountable to their job description when review time comes along, they’re much more likely to adopt those wanted behaviors.

Make your staff part of the solution: If you teach your employees how your company culture contributes to the success of the organization and then invite them to help you protect it, they’ll gladly accept the challenge.

Why not a team that is charged with bringing the culture to life through employee events, customer interactions and rewards programs? They’ll probably surprise you with their innovative ideas and enthusiasm.

Hire for culture, train for skills: Identify the attitudes and behaviors that best support your company’s culture and hire for those traits. You can teach skills but you can’t teach attitude. It’s much easier for a new hire to fit into an environment that aligns with his or her own personal beliefs. Trying to force a square peg into a round hole puts a great deal of stress on both the organization and the new employee.

Share the vision: The purpose of a company culture is to support the organization as it marches towards its future. One way to help the employees understand the importance of protecting and building the culture is by sharing the desired end result.

Once they share the vision, they’ll be inspired to guard everything that will help you all achieve that vision. If anything, they will strengthen your culture to help you get there even faster.

Your culture matters every day. Purposefully creating a company culture will help you recruit and retain your best talent. It supports how you deliver excellence to your customers and it is a compass that guides you towards even greater successes. Be sure you protect it like the valuable asset that it is.

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5 tips for getting over stage fright

August 14, 2014

Have stage fright?  You’re not alone.

They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking.

And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same.

We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright.

I’m one of those rare individuals who isn’t freaked out at the idea of speaking to a group. I like it. But I think I enjoy it because I have a very set routine of prepping for each speech. By the time I step up to the podium or approach the next sales call, I’m confident that I won’t embarrass myself or be nervous to step up on that stage.

Here are my secrets to prepping and delivering a presentation that gets them to ask you back.

Know your audience: One of the easiest ways to get off track with a presentation is to either talk over the audience’s head or at a level that is insulting because your audience is way ahead of you. Not only do you need to understand where they’re coming from, in terms of knowledge, but also in terms of personality. Are they an audience who asks a lot of questions? Are they open to small group activities or sharing information about their work?

Grab them right up front: You need to quickly take charge of your audience. In a large group setting, you might tell them a powerful story. In a sales presentation, you might lead with a stat or fact that is guaranteed to grab their attention. Too many speakers limp into their presentation – either by telling a lame joke or by getting too technical too fast. You want an emotional reaction of some kind to kick you off.

Assume the worst: I’ve watched many speakers melt into a puddle of goo right in front of an audience because their PowerPoint didn’t load right or their video worked but there was no sound or the internet connection was faulty so they couldn’t demo something. When it comes to speaking and technology – assume it will fail. Always have a back up (your presentation on multiple jump drives, the YouTube video on-line but also on a DVD, etc.) You need to be ready to deliver your presentation in the pitch black with no power, if need be. If you’re that prepared, you’ll worry a whole lot less.

Think sound bytes and repeats: In today’s “tweet while you are talking” world, you want to give your audience plenty of tidbits to share. Give them key facts, stats and catch phrases. Imagine someone from your audience going back to the office and re-telling a story you told during your presentation. Which one would get retold? If you answered “none of them” then you’d better come up with a story that is so funny, compelling, astounding or illuminating that people won’t be able to help but repeat it.

Be ready to improvise: You can do all the prep in the world, but sometimes that nagging stage fright had it right — something could still go wrong. At the end of the day, there are many elements of giving a presentation that are out of your control. So even though I am advocating ample prep time, you also have to realize that sometimes you just have to go with the flow. It might be a tough question during the Q&A or a technology malfunction. If you can keep your sense of humor and your balance – your audience will reward you for it.

Odds are you were invited to make the presentation. So remember that your audience is anxious for you to be successful as well. Do the prep work, have faith that you know what you’re talking about and try to enjoy the conversation.

Even if something does go wrong — remember at the end of the day — your audience doesn’t expect you to be perfect.  They just want you to be real and share something of value.

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I want you to get extreme!

January 28, 2014

I like to pass along people, ideas and events I think you’ll find valuable.

My friend, Steve Farber, is a world-renowned leadership expert. He consults with global 100 brands. His book The Radical LEAP has been named one of the 100 best business books of all time and if you’ve been reading this blog for a while — you know that in my opinion, it’s one of the three most brilliant business books I’ve ever read.

To announce the Extreme Leadership Summit, coming April 11-13 in Chicago, Steve is offering an MP3 audio download of his popular program, Extreme Leadership: How to Put More Love, Energy, Audacity, and Proof into Your Work. The DVD of this 2-hour speech sells for $90, but Steve is offering this audio to my friends for free.

Yeah, he’s a pretty cool guy. I’m confident you’ll resonate with Steve’s call to take a LEAP in your life at work and at home – this is, to practice Extreme Leadership through Love, Energy, Audacity and Proof.

You’ll learn how to:

• Cultivate more love in, and for, your business
• Generate energy for a more productive career
• Develop more courage to change your world
• Prove your value and credibility to others – and yourself
• Lead in an extreme manner that gets big results

Not only is Steve’s program packed with great content, his delivery is entertaining, provocative, and funny.

Click here and opt-in to receive the MP3 file. You’ll find Steve great company on your commute, your next flight, or during your treadmill tribulations.

Steve delivers high value in everything he does, so I’m confident this is a relationship you’ll appreciate and cultivate.

Consider it a holiday gift from Steve and me to you. To your success in 2014!

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Are you ready to get extreme?

July 3, 2013

When I hear the word extreme my mind immediately goes to extreme sports — where people take extraordinary risks and do some crazy things. While I’m a risk taker by nature (I’m not sure you can own a business without being one) the word extreme gives me pause.

An extreme sports athlete takes incredible risks and has to be at the top of his or her game to even dare it. The exposure to potential failure, and in this example — physical injury is very real and very possible. Which is why most of us don’t do it.

But I’m sure for the brave that do — it’s an exhilaration like few can ever know. Because along with the risks comes equal rewards.

I think back to the incredible risk I took in 1995 when I started my agency. Honestly I was too young and ignorant (again perhaps a parallel to extreme athletes) to realize how risky my choice was — but I definitely knew it wasn’t the safest option. But professionally, nothing I’ve done can compare and many amazing rewards have come as a result.

I think the word extreme is probably a pretty accurate word. Not everyone is cut out to extreme surf or be airborne on a motorbike. Most are content to choose safer hobbies. And that’s okay.

So when best selling author (Radical Leap Re-Energized, Greater than Yourself, etc.) Steve Farber began talking to me about this event he wanted to bring to Des Moines called Extreme Leadership Intensive — I got curious in a hurry. His books teach extreme leadership — using concepts like love, audacity and oh shit! moments, which is why I’ve embraced them for years. Turns out my extreme sport is what I do professionally and how I do it.

Steve is bringing his day and a half workshop to Des Moines — and he’s calling for people who are ready to be extreme leaders to join him. This isn’t for the faint of heart. It’s not for leaders who are content to just be okay. This is for the men and women who truly want to leave legacy — in whatever way that matters to them. It’s for people who aspire to inspire — starting with themselves.

It’s coming this month — July 18th and 19th and I can promise you this — it will be a thrill ride and you will come out a different person than you went in.  How many workshops can promise you that?

Interested? Check out Steve’s video below and read more/register about the event here.

http://vimeo.com/69053926

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